Abstract
Today's news media exert a host of influences over individuals' attitudes, cognitions, and behaviors. This entry provides an overview of three widely studied theories and mechanisms of influence: agenda-setting, which occurs when increased media coverage of an issue leads to increased perceptions of salience of that issue; priming, the process by which the salience of an idea becomes the basis for judgment and evaluation; and framing, a set of processes by which news content is created and shapes individuals' perceptions and behaviors.
| Original language | English (US) |
|---|---|
| Title of host publication | The International Encyclopedia of Communication Theory and Philosophy |
| Editors | Klaus Bruhn Jensen, Robert T. Craig, Jefferson D. Pooley, Eric W. Rothenbuhler |
| Publisher | John Wiley & Sons, Ltd. |
| ISBN (Electronic) | 9781118766804 |
| ISBN (Print) | 9781118290736 |
| DOIs | |
| State | Published - Oct 23 2016 |
Keywords
- information-processing and cognitions
- mass communication theory
- news-reporting
- political communication
- public opinion
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