Examines cultural, economic, and media-conventional factors that precluded the Brazilian children’s television performer and singer Xuxa, who in the early 1990s circulated as a transnational media star across Latin American, Europe, and Asia, from achieving crossover success in US English-language children’s programming, compared to North American Spanish broadcast channels.
Original languageEnglish (US)
Title of host publicationSex and Money
Subtitle of host publicationFeminism and Political Economy in the Media
EditorsEileen R Meehan, Ellen Riordan
Place of PublicationMinneapolis
PublisherUniversity of Minnesota Press
StatePublished - 2002

Publication series

NameCommerce and Mass Culture


  • television programs
  • audiences
  • television broadcasting
  • marketing
  • Latin American culture
  • Brazilian culture
  • advertising media
  • children
  • international borders
  • cartoons


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