Xuxa at the Borders of U.S. TV: Checked for Gender, Race and National Identity

Ramona Curry, Angharad N Valdivia

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Examines cultural, economic, and media-conventional factors that precluded the Brazilian children’s television performer and singer Xuxa, who in the early 1990s circulated as a transnational media star across Latin American, Europe, and Asia, from achieving crossover success in US English-language children’s programming, compared to North American Spanish broadcast channels.
Original languageEnglish (US)
Title of host publicationSex and Money
Subtitle of host publicationFeminism and Political Economy in the Media
EditorsEileen R Meehan, Ellen Riordan
Place of PublicationMinneapolis
PublisherUniversity of Minnesota Press
Pages240-256
DOIs
StatePublished - 2002

Publication series

NameCommerce and Mass Culture

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Keywords

  • television programs
  • audiences
  • television broadcasting
  • marketing
  • Latin American culture
  • Brazilian culture
  • advertising media
  • children
  • international borders
  • cartoons

Cite this

Curry, R., & Valdivia, A. N. (2002). Xuxa at the Borders of U.S. TV: Checked for Gender, Race and National Identity. In E. R. Meehan, & E. Riordan (Eds.), Sex and Money: Feminism and Political Economy in the Media (pp. 240-256). (Commerce and Mass Culture). University of Minnesota Press. https://doi.org/10.5749/j.ctttv3zg.21