@inproceedings{dece02f1bde442ce8d1d57f160d5c432,
title = "Will flow experience lead to better outcomes in online shopping?",
abstract = "This paper reports the results of a study examining users' perceptions of flow and outcomes in online shopping. Three characteristics of flow activities and six dimensions of flow are predicted to affect outcomes as measured by perceived usefulness, pleasure, and behavior intentions. Results show that flow affects all outcome measures. Implications for future research and practice are discussed.",
keywords = "Flow experience, Online shopping",
author = "Guo, {Yi Maggie} and Poole, {Marshall Scott}",
year = "2008",
language = "English (US)",
isbn = "9781605609539",
series = "14th Americas Conference on Information Systems, AMCIS 2008",
pages = "9--14",
booktitle = "14th Americas Conference on Information Systems, AMCIS 2008",
note = "14th Americas Conference on Information Systems, AMCIS 2008 ; Conference date: 14-08-2008 Through 17-08-2008",
}