Will flow experience lead to better outcomes in online shopping?

Yi Maggie Guo, Marshall Scott Poole

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper reports the results of a study examining users' perceptions of flow and outcomes in online shopping. Three characteristics of flow activities and six dimensions of flow are predicted to affect outcomes as measured by perceived usefulness, pleasure, and behavior intentions. Results show that flow affects all outcome measures. Implications for future research and practice are discussed.

Original languageEnglish (US)
Title of host publication14th Americas Conference on Information Systems, AMCIS 2008
Pages9-14
Number of pages6
Volume1
StatePublished - 2008
Event14th Americas Conference on Information Systems, AMCIS 2008 - Toronto, ON, Canada
Duration: Aug 14 2008Aug 17 2008

Other

Other14th Americas Conference on Information Systems, AMCIS 2008
CountryCanada
CityToronto, ON
Period8/14/088/17/08

Keywords

  • Flow experience
  • Online shopping

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Library and Information Sciences
  • Information Systems

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  • Cite this

    Guo, Y. M., & Poole, M. S. (2008). Will flow experience lead to better outcomes in online shopping? In 14th Americas Conference on Information Systems, AMCIS 2008 (Vol. 1, pp. 9-14)