@inproceedings{bd429d329b2f432c84032694a73d3a7e,
title = "Who is my audience? Investigating stakeholder collapse in online social platforms",
abstract = "Exploring top executive{\textquoteright}s behavior on social media potentially indicates an important area for information systems research. Engaging in traditional social strategies through digital channels may not always result in strong online images and impressed stakeholders. Traditional perspectives on impression management (IM) have focused on the use of IM on a single targeted audience. In contrast, individuals employing IM tactics in social networking platforms (SNP) must consider multiple audiences simultaneously. We are interested in understanding how top executives leverage SNP for personal gains. Our findings show that when the definition of audience and purposes of IM are re-visited in digital context, some of the traditional lines of thought fall apart.",
keywords = "Impression management, Social networking platforms, Text mining, Top executives",
author = "Utku Pamuksuz and Kim, {Sung Won} and Ramanath Subramanyam",
year = "2016",
doi = "10.1007/978-3-319-45408-5_7",
language = "English (US)",
isbn = "9783319454078",
series = "Lecture Notes in Business Information Processing",
publisher = "Springer",
pages = "78--82",
editor = "Vijayan Sugumaran and Victoria Yoon and Shaw, {Michael J.}",
booktitle = "E-Life",
address = "Germany",
note = "15th Workshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2015 ; Conference date: 12-12-2015 Through 12-12-2015",
}