Who is my audience? Investigating stakeholder collapse in online social platforms

Utku Pamuksuz, Sung Won Kim, Ramanath Subramanyam

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Exploring top executive’s behavior on social media potentially indicates an important area for information systems research. Engaging in traditional social strategies through digital channels may not always result in strong online images and impressed stakeholders. Traditional perspectives on impression management (IM) have focused on the use of IM on a single targeted audience. In contrast, individuals employing IM tactics in social networking platforms (SNP) must consider multiple audiences simultaneously. We are interested in understanding how top executives leverage SNP for personal gains. Our findings show that when the definition of audience and purposes of IM are re-visited in digital context, some of the traditional lines of thought fall apart.

Original languageEnglish (US)
Title of host publicationE-Life
Subtitle of host publicationWeb-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers
EditorsVijayan Sugumaran, Victoria Yoon, Michael J. Shaw
PublisherSpringer-Verlag Berlin Heidelberg
Pages78-82
Number of pages5
ISBN (Print)9783319454078
DOIs
StatePublished - Jan 1 2016
Event15th Workshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2015 - Fort Worth, United States
Duration: Dec 12 2015Dec 12 2015

Publication series

NameLecture Notes in Business Information Processing
Volume258
ISSN (Print)1865-1348

Other

Other15th Workshop on e-Business on E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life, WEB 2015
CountryUnited States
CityFort Worth
Period12/12/1512/12/15

Keywords

  • Impression management
  • Social networking platforms
  • Text mining
  • Top executives

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Business and International Management
  • Information Systems
  • Modeling and Simulation
  • Information Systems and Management

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  • Cite this

    Pamuksuz, U., Kim, S. W., & Subramanyam, R. (2016). Who is my audience? Investigating stakeholder collapse in online social platforms. In V. Sugumaran, V. Yoon, & M. J. Shaw (Eds.), E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life - 15th Workshop on e-Business, WEB 2015, Revised Selected Papers (pp. 78-82). (Lecture Notes in Business Information Processing; Vol. 258). Springer-Verlag Berlin Heidelberg. https://doi.org/10.1007/978-3-319-45408-5_7