TY - JOUR
T1 - When words collide online
T2 - How writing style and video intensity affect cognitive processing of online news
AU - Wise, Kevin
AU - Bolls, Paul
AU - Myers, Justin
AU - Sternadori, Miglena
PY - 2009/10
Y1 - 2009/10
N2 - This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in "getting there" versus "being there" during exposure to online news.
AB - This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in "getting there" versus "being there" during exposure to online news.
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U2 - 10.1080/08838150903333023
DO - 10.1080/08838150903333023
M3 - Article
AN - SCOPUS:71149119433
SN - 0883-8151
VL - 53
SP - 532
EP - 546
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -