When does gender count further insights into gender schematic processing of female candidates' political advertisements

Keyphrases

• Female Candidates 100%
• Political Advertisement 100%
• Schematic Processing 100%
• Viewer Responses 100%
• Gender Schema Theory 66%
• Inference Making 33%
• Positive Emotions 33%
• Cognitive Representation 33%
• Political Advertising 33%
• Male Candidate 33%
• Political Campaigns 33%
• Gender Schema 33%
• Female Political Candidates 33%

Psychology

• Gender Schema Theory 100%
• Cognitive Representation 50%
• Positive Emotion 50%