When advertising and public relations converge: An application of schema theory to the persuasive impact of alignment ads

Toni L. Schmidt, Jacqueline C. Hitchon

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'When advertising and public relations converge: An application of schema theory to the persuasive impact of alignment ads'. Together they form a unique fingerprint.

Engineering & Materials Science

Social Sciences