What's your idea? A case study of a grassroots innovation pipeline within a large software company

Brian P Bailey, Eric Horvitz

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Establishing a grassroots innovation pipeline has come to the fore as strategy for nurturing innovation within large organizations. A key element of such pipelines is the use of an idea management system that enables and encourages community ideation on defined business problems. The value of these systems can be highly sensitive to design choices, as different designs may influence participation. We report the results of a case study examining the use of one particular idea management system and pipeline. We analyzed the content, interaction, and participation from three creativity challenges organized via the pipeline and conducted interviews with users to uncover motivations for participating and perceptions of the outcomes. Additional interviews were conducted with senior managers to learn about the objectives, successes, and unique nature of the pipeline. From the results, we formulate recommendations for improving the design of idea management systems and execution of the pipelines within organizations.

Original languageEnglish (US)
Title of host publicationCHI 2010 - The 28th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings
Pages2065-2074
Number of pages10
DOIs
StatePublished - Jul 1 2010
Event28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010 - Atlanta, GA, United States
Duration: Apr 10 2010Apr 15 2010

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume3

Other

Other28th Annual CHI Conference on Human Factors in Computing Systems, CHI 2010
CountryUnited States
CityAtlanta, GA
Period4/10/104/15/10

Keywords

  • creativity
  • idea management
  • innovation
  • organizations

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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