| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| Journal | Advances in Consumer Research |
| Volume | 39 |
| State | Published - 2011 |
ASJC Scopus subject areas
- Applied Psychology
- Economics and Econometrics
- Marketing
What's new? Novelty in consumer research
Sharon Shavitt, Walter H. Stellner
Research output: Contribution to journal › Article › peer-review