What's new? Novelty in consumer research

Sharon Shavitt, Walter H. Stellner

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)1-6
Number of pages6
JournalAdvances in Consumer Research
Volume39
StatePublished - Dec 1 2011

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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