Welcome to the Library: Building a Social Orientation Campaign

Research output: Chapter in Book/Report/Conference proceedingChapter


Online orientation activities provide an alternative means of reaching out to new and returning students who may not be likely to attend an orientation event sponsored by the library. This chapter outlines one approach to creating a social orientation campaign in which an academic library works to share library information and be an active participant in the social conversation on campus. I outline some of the goals we set for the social campaign, the social strategies used, and the ways of assessing social engagement with library content. This approach may be used by academic libraries of any type that are able to dedicate the staff time to surveying the campus social scene and using that knowledge to build a campaign that meets the needs of the unique community.
Original languageEnglish (US)
Title of host publicationPlanning Academic Library Orientations
Subtitle of host publicationCase Studies from Around the World
EditorsKylie Bailin, Benjamin Jahre, Sarah Morris
Number of pages7
ISBN (Electronic)9780081021712
ISBN (Print)9780081021736
StatePublished - 2018
Externally publishedYes


  • Marketing & Promotion
  • Partnerships
  • Technology

ASJC Scopus subject areas

  • General Social Sciences


Dive into the research topics of 'Welcome to the Library: Building a Social Orientation Campaign'. Together they form a unique fingerprint.

Cite this