Volunteers have become essential to the delivery of sport events. Megaevents, such as the Olympic Games, rely on a large number of volunteers for the successful running of the event, some of whom travel to volunteer. This sludy investigates the motives of a group of people who volunteered at the Sydney Olympics as they prepared to travel to volunteer at the 2004 Athens Olympic Games. Four key motives were identified: (a) nostalgia, (b) camaraderie and friendship, (c) Olympic (i.e., subcultural) connection, and (d) sharing and recognition of expertise. The motives identified distinguish event, volunteer tourists from other volunteer tourists and from other event volunteers. It is suggested that, the recruitment, retention, and reacquisition of event, volunteers will be served by understanding the motives and experiences of repeat event, volunteers.
ASJC Scopus subject areas
- Decision Sciences(all)
- Orthopedics and Sports Medicine
- Physical Therapy, Sports Therapy and Rehabilitation
- Organizational Behavior and Human Resource Management