Visual Representations of Genetic Engineering and Genetically Modified Organisms in the Online Media

Lulu Rodriguez, Ruby Lynn Asoro

Research output: Contribution to journalArticlepeer-review

Abstract

Although images of biotechnology saturate the media, do they accurately portray the science and the process? A content analysis of web images collected over a seven-day period was conducted. The results show an abundance of visuals in personal and special interest group websites, stock photos, and cartoon banks. Images with a negative valence trounced those with a positive tone. The visuals presented a range of perspectives on genetic engineering, but many failed the accuracy test.

Original languageEnglish (US)
Pages (from-to)232-245
Number of pages14
JournalVisual Communication Quarterly
Volume19
Issue number4
DOIs
StatePublished - Dec 1 2012

ASJC Scopus subject areas

  • Communication
  • Education

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