Visual product evaluation: Exploring users' emotional relationships with products

Deana McDonagh, Anne Bruseberg, Cheryl Haslam

Research output: Contribution to journalArticlepeer-review


This paper discusses an industrial designer's approach to eliciting user perceptions and emotional responses to products through visual evaluation and stimuli. Whilst the authors accept that product functionality is crucial for product success, the appearance, use of materials, shape and form provide the most immediate product data for the user. Less tangible issues such as emotional bonding of users with products, cultural perceptions and social value systems, provide valuable insights for the product developer to help expand knowledge and understanding of the users' need beyond the functional. This paper presents product personality profiling as a new technique for design researchers/designers, and discusses it alongside other emerging approaches such as mood boards and visual product evaluation. The authors have used these techniques during focus group sessions with users to elicit individuals' needs and aspirations towards products. Such a user-centred approach is fundamental to applied ergonomics. Experiences, benefits, and limitations of these techniques are outlined as well as the opportunities for further development.

Original languageEnglish (US)
Pages (from-to)231-240
Number of pages10
JournalApplied Ergonomics
Issue number3
StatePublished - 2002
Externally publishedYes


  • Applied ergonomics
  • Emotions
  • Industrial design
  • Product evaluation
  • Product personality profiling

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality
  • Human Factors and Ergonomics


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