Views on Advertising Curricula from Experienced ‘Creatives’

Arlo A. Oviatt, Deborah M. Treise, Cornelia C Otnes

Research output: Contribution to journal › Article › peer-review

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@article{f28711c99a964dfc8f026cc0f871207d,

title = "Views on Advertising Curricula from Experienced {\textquoteleft}Creatives{\textquoteright}",

author = "Oviatt, {Arlo A.} and Treise, {Deborah M.} and Otnes, {Cornelia C}",

year = "1994",

month = dec,

day = "1",

doi = "10.1177/107769589404900403",

language = "English (US)",

volume = "49",

pages = "21--30",

journal = "The Journalism Educator",

issn = "0022-5517",

number = "4",

}