Value chain creation through digital innovation: The ebb and flow of communality and connectivity in a networked interorganizational system

Kristen Guth, M. Scott Poole

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Communality and connectivity are types of public goods offered in online spaces. As theoretical concepts, they provide design insight for the creation and understanding of interorganizational collaboration tools in multisided networks and value chains. In this paper, we present an extension of communality and connectivity that enables an examination of how organizations create value with networked organization-to-organization (O2O) systems. We use the framework as a lens for a case study involving the historical development of an online technology and its organization (Market Maker) over 16 years that reframed the backbone of the agricultural market in the U.S. From a supply chain to a network. Market Maker successfully interwove consumers, farmers, universities, government agencies, and states based on its innovation to connect stakeholders in novel ways around information and communication. As a central system in reconfiguring the value chain, Market Maker provided services to the food industry not previously enabled. A number of important lessons learned about effective use of communality and connectivity are discussed.

Original languageEnglish (US)
Title of host publicationProceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015
EditorsRalph H. Sprague, Tung X. Bui
PublisherIEEE Computer Society
Pages4191-4200
Number of pages10
ISBN (Electronic)9781479973675
DOIs
StatePublished - Mar 26 2015
Event48th Annual Hawaii International Conference on System Sciences, HICSS 2015 - Kauai, United States
Duration: Jan 5 2015Jan 8 2015

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2015-March
ISSN (Print)1530-1605

Other

Other48th Annual Hawaii International Conference on System Sciences, HICSS 2015
CountryUnited States
CityKauai
Period1/5/151/8/15

Keywords

  • Communality
  • Connectivity
  • Interorganizational
  • Network
  • Value chain

ASJC Scopus subject areas

  • Engineering(all)

Fingerprint Dive into the research topics of 'Value chain creation through digital innovation: The ebb and flow of communality and connectivity in a networked interorganizational system'. Together they form a unique fingerprint.

  • Cite this

    Guth, K., & Poole, M. S. (2015). Value chain creation through digital innovation: The ebb and flow of communality and connectivity in a networked interorganizational system. In R. H. Sprague, & T. X. Bui (Eds.), Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015 (pp. 4191-4200). [7070321] (Proceedings of the Annual Hawaii International Conference on System Sciences; Vol. 2015-March). IEEE Computer Society. https://doi.org/10.1109/HICSS.2015.502