Using Partially Structured Attitude Measures to Enhance the Attitude-Behavior Relationship

Patrick T. Vargas, William Von Hippel, Richard E. Petty

Research output: Contribution to journalReview article

Abstract

This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents' interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents' interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behavior, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude-behavior relations are discussed.

Original languageEnglish (US)
Pages (from-to)197-211
Number of pages15
JournalPersonality and social psychology bulletin
Volume30
Issue number2
DOIs
StatePublished - Feb 2004

Keywords

  • Attitude measurement
  • Attitude-behavior consistency
  • Attitudes
  • Implicit attitudes

ASJC Scopus subject areas

  • Social Psychology

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