Using Partially Structured Attitude Measures to Enhance the Attitude-Behavior Relationship

Patrick T. Vargas, William Von Hippel, Richard E. Petty

Research output: Contribution to journalReview article


This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents' interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents' interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behavior, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude-behavior relations are discussed.

Original languageEnglish (US)
Pages (from-to)197-211
Number of pages15
JournalPersonality and social psychology bulletin
Issue number2
StatePublished - Feb 2004


  • Attitude measurement
  • Attitude-behavior consistency
  • Attitudes
  • Implicit attitudes

ASJC Scopus subject areas

  • Social Psychology

Fingerprint Dive into the research topics of 'Using Partially Structured Attitude Measures to Enhance the Attitude-Behavior Relationship'. Together they form a unique fingerprint.

  • Cite this