Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes

Madhubalan Viswanathan, Terry Childers, Sanjay Nagaraj

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationProceedings, American Marketing Association Winter Educators’ Conference
EditorsDavid W. Stewart, Naufel Vilcassim
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages483-489
Volume6
StatePublished - 1995

Cite this

Viswanathan, M., Childers, T., & Nagaraj, S. (1995). Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes. In D. W. Stewart, & N. Vilcassim (Eds.), Proceedings, American Marketing Association Winter Educators’ Conference (Vol. 6, pp. 483-489). Chicago: American Marketing Association.

Using Magnitude Estimation Scaling in Marketing Research : An Application to Understand how Consumers Think about Product Attributes. / Viswanathan, Madhubalan; Childers, Terry; Nagaraj, Sanjay.

Proceedings, American Marketing Association Winter Educators’ Conference. ed. / David W. Stewart; Naufel Vilcassim. Vol. 6 Chicago : American Marketing Association, 1995. p. 483-489.

Research output: Chapter in Book/Report/Conference proceedingChapter

Viswanathan, M, Childers, T & Nagaraj, S 1995, Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes. in DW Stewart & N Vilcassim (eds), Proceedings, American Marketing Association Winter Educators’ Conference. vol. 6, American Marketing Association, Chicago, pp. 483-489.
Viswanathan M, Childers T, Nagaraj S. Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes. In Stewart DW, Vilcassim N, editors, Proceedings, American Marketing Association Winter Educators’ Conference. Vol. 6. Chicago: American Marketing Association. 1995. p. 483-489
Viswanathan, Madhubalan ; Childers, Terry ; Nagaraj, Sanjay. / Using Magnitude Estimation Scaling in Marketing Research : An Application to Understand how Consumers Think about Product Attributes. Proceedings, American Marketing Association Winter Educators’ Conference. editor / David W. Stewart ; Naufel Vilcassim. Vol. 6 Chicago : American Marketing Association, 1995. pp. 483-489
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