Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes

Madhubalan Viswanathan, Terry Childers, Sanjay Nagaraj

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Proceedings, American Marketing Association Winter Educators’ Conference
Editors	David W. Stewart, Naufel Vilcassim
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	483-489
Volume	6
State	Published - 1995

Library availability

Using Magnitude Estimation Scaling in Marketing Research: An Application to Understand how Consumers Think about Product Attributes. / Viswanathan, Madhubalan; Childers, Terry; Nagaraj, Sanjay.
Proceedings, American Marketing Association Winter Educators’ Conference. ed. / David W. Stewart; Naufel Vilcassim. Vol. 6 Chicago: American Marketing Association, 1995. p. 483-489.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Viswanathan, Madhubalan ; Childers, Terry ; Nagaraj, Sanjay. / Using Magnitude Estimation Scaling in Marketing Research : An Application to Understand how Consumers Think about Product Attributes. Proceedings, American Marketing Association Winter Educators’ Conference. editor / David W. Stewart ; Naufel Vilcassim. Vol. 6 Chicago : American Marketing Association, 1995. pp. 483-489

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author = "Madhubalan Viswanathan and Terry Childers and Sanjay Nagaraj",

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