Users’ trust in automation: A cultural perspective

Hsiao Ying Huang, Masooda N Bashir

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the rapid advancement of artificial intelligence technologies, people have more opportunities to interact and/or collaborate with smart automatic agents than ever before. To establish a successful relationship between humans and automation, trust plays a critical role. Therefore, our understandings of why and how people place and calibrate their trust toward intelligent automation become important but challenging issues. This present paper investigates people’s trust in automation from a culture perspective. We conducted an online survey to measure people’s general trust in automation and multiple dimensions of cultural tendencies. Our results indicate significant correlations between certain cultural tendencies and trust in automation. For instance, we found that people with more beliefs in horizontal collectivism and individualism also incline to have higher trust in automation. The multiple regression analysis also discovered predictable effects of cultural tendencies on people’s trust in automation. These findings are further discussed in this presentation.

Original languageEnglish (US)
Title of host publicationAdvances in Human Factors in Robots and Unmanned Systems - Proceedings of the AHFE 2017 International Conference on Human Factors in Robots and Unmanned Systems, 2017
EditorsJessie Chen
PublisherSpringer-Verlag
Pages282-289
Number of pages8
ISBN (Print)9783319603834
DOIs
StatePublished - Jan 1 2018
EventAHFE 2017 International Conference on Human Factors in Robots and Unmanned Systems, 2017 - [state] CA, United States
Duration: Jul 17 2017Jul 21 2017

Publication series

NameAdvances in Intelligent Systems and Computing
Volume595
ISSN (Print)2194-5357

Other

OtherAHFE 2017 International Conference on Human Factors in Robots and Unmanned Systems, 2017
CountryUnited States
City[state] CA
Period7/17/177/21/17

Keywords

  • Collectivism and individualism
  • Cultural psychology
  • Human factors
  • Human-automation interaction
  • Trust

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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  • Cite this

    Huang, H. Y., & Bashir, M. N. (2018). Users’ trust in automation: A cultural perspective. In J. Chen (Ed.), Advances in Human Factors in Robots and Unmanned Systems - Proceedings of the AHFE 2017 International Conference on Human Factors in Robots and Unmanned Systems, 2017 (pp. 282-289). (Advances in Intelligent Systems and Computing; Vol. 595). Springer-Verlag. https://doi.org/10.1007/978-3-319-60384-1_27