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User Archetypes and Information Dynamics on Telegram: COVID-19 and Climate Change Discourse in Singapore

  • Val Alvern Cueco Ligo
  • , Lam Yin Cheung
  • , Roy Ka Wei Lee
  • , Koustuv Saha
  • , Edson C. Tandoc
  • , Navin Kumar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social media platforms, particularly Telegram, play a pivotal role in shaping public perceptions and opinions on global and national issues. Unlike traditional news media, Telegram allows for the proliferation of user-generated content with minimal oversight, making it a significant venue for the spread of controversial and misinformative content. During the COVID-19 pandemic, Telegram's popularity surged in Singapore, a country with one of the highest rates of social media use globally. We leverage Singapore-based Telegram data to analyze information flows within groups focused on COVID-19 and climate change. Using k-means clustering, we identified distinct user archetypes, such as Strategic Disruptor, Empirical Enthusiast, Inquisitive Moderate, and Critical Examiner, each contributing uniquely to the discourse. We developed a model to classify users into these clusters (Precision: Climate change: 0.99; COVID-19: 0.95).

Original languageEnglish (US)
Title of host publicationWWW Companion 2025 - Companion Proceedings of the ACM Web Conference 2025
PublisherAssociation for Computing Machinery
Pages2685-2688
Number of pages4
ISBN (Electronic)9798400713316
DOIs
StatePublished - May 23 2025
Event34th ACM Web Conference, WWW Companion 2025 - Sydney, Australia
Duration: Apr 28 2025May 2 2025

Publication series

NameWWW Companion 2025 - Companion Proceedings of the ACM Web Conference 2025

Conference

Conference34th ACM Web Conference, WWW Companion 2025
Country/TerritoryAustralia
CitySydney
Period4/28/255/2/25

Keywords

  • Information flow
  • Misinformation
  • Singapore
  • Telegram

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

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