Unpacking framing dynamics across distinct media writing genres: Tourism and economic environment in Brazil

Carla A. Santos, Erin F. McKenna

Research output: Contribution to journalArticlepeer-review

Abstract

The current article calls for a comprehensive approach to framing research in tourism. Specifically, the identifying and examining of how different levels of frames develop and operate across distinct media writing genres that dialogue with each other to communicate a more multifaceted narrative. By examining American newspaper travel writing, business reporting, and international news reporting on Brazil, the study advances an understanding of the ways in which the US print media interprets and represents Brazil and Brazilians for an American audience. The study proposes three different levels of frames that dialogue with each other and ultimately communicate with the audience: meso-, micro-, and macroframes. The study advances the argument that different levels of frames transmit certain messages on their own, but they also interact with other levels of frames to communicate a more complete or, at times, divergent narrative.

Original languageEnglish (US)
Pages (from-to)219-233
Number of pages15
JournalTourism Review International
Volume20
Issue number4
DOIs
StatePublished - 2016

Keywords

  • Brazil
  • Economic environment
  • Framing
  • Media

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Fingerprint Dive into the research topics of 'Unpacking framing dynamics across distinct media writing genres: Tourism and economic environment in Brazil'. Together they form a unique fingerprint.

Cite this