United States Trade in Consumer Products

PHILIP GARCIA, MARY ANNE ROSS, DANIEL I. PADBERG

Research output: Contribution to journalArticle

Abstract

The United States has experienced a large trade deficit in consumer products. This paper argues that the deficit is due in part to the institutional and behavioral frameworks in which consumer products are marketed. The existence of an effective mass distribution system, a large market relative to promotion expenditures and the change‐orientation of the consumer can influence greatly the ability of nations to expand markets and stimulate sales of consumer products. These factors prevalent in the American economy have attracted imports. In contrast, their absence in the economies of our trading partners has limited our access to foreign markets. Policy implications of this situation and areas for further research are identified and discussed.

Original languageEnglish (US)
Pages (from-to)322-333
Number of pages12
JournalJournal of Consumer Affairs
Volume16
Issue number2
DOIs
StatePublished - Jan 1 1982
Externally publishedYes

ASJC Scopus subject areas

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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