Abstract
The purpose of this study was to identify key motives for fantasy sport consumption and to develop a valid, reliable scale to measure these motives. A pool of 49 potential items was drawn from the literature and a qualitative study of participants (N=98). The identified items were subjected to exploratory factor analysis (EFA) (N=283) and confirmatory factor analysis (CFA) (N=376) in consecutive studies. The instrument consists of 36 items representing 12 dimensions of fantasy sport motivation: (1) game interest, (2) becoming a general manager/head coach, (3) love for the sport, (4) prize, (5) competition, (6) entertainment value, (7) bonding with friends/family, (8) social interaction with other participants, (9) knowledge application, (10) hedonic experience, (11) escape, and (12) substitute for a losing team. The reliability and validity of the final instrument were confirmed and established via examination of the test-retest reliability and criterion validity (N=111; N=29).
| Original language | English (US) |
|---|---|
| Pages (from-to) | 166-199 |
| Number of pages | 34 |
| Journal | European Sport Management Quarterly |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 2013 |
| Externally published | Yes |
Keywords
- becoming a general manager/head coach
- fantasy sport
- motivation scale development
- point of attachment
- substitute for a losing team
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management