Understanding the “social gifts” of drinking rituals: An alternative framework for psa developers

Keyphrases

• Public Service Announcements 100%
• College Students 33%
• Depth Interviews 33%
• Participant Observation 33%
• Binge Drinking 33%
• Drinking Behavior 33%
• Health Hazards 33%
• Ritual Behaviour 33%
• College Campus 33%
• Alcoholic Beverages 33%
• Beverage Consumption 33%
• Student Drinking 33%

Psychology

• College Students 100%
• Focus Group 50%
• Binge Drinking 50%
• Drinking Behavior 50%