TY - JOUR
T1 - Understanding the Global-Local Nexus in the Context of the Olympic Games
T2 - Implications for Managing Community Development Through Sport Megaevents
AU - Shin, Na Ri
AU - Peachey, Jon Welty
N1 - Funding Information:
Lenskyj (2008) argued that most academics that have a market or institutional relationship to the Olympics are often less critical and, as a result, write from a relatively privileged position. Because the first author was the recipient of an Olympic research grant, this irony was not lost upon her. The first author, therefore, acknowledges that she might have censored herself when analyzing, interpreting, and writing. She continuously practiced self-reflection and consulted with academic colleagues to overcome this limitation. When she disclosed the research grant to study participants, some may have hesitated to say negative things about Olympic-driven community development. The participants may have perceived that the first author, despite her previous experience in the community, was a person who lived in a very different world because she used Seoul-style Korean. These circumstances may have hindered the full disclosure of participants’ thoughts and stories. In addition, the first author’s affection toward the participants and the community, evoked by her previous experiences, shared ethnic identity, and 4 months of fieldwork, may have influenced the process of encoding and decoding the narratives and data.
Publisher Copyright:
© 2022 Human Kinetics, Inc
PY - 2022/1
Y1 - 2022/1
N2 - In this study, the authors sought to understand the influence of the Olympic Games on a host community's globalization and development using world-systems theory and theories of globalization (i.e., glocalization and grobalization). The host community for the 2018 PyeongChang Winter Olympics (Daegwallyeong-myeon in South Korea) was the focus of this investigation. Using a global ethnographic approach, the authors collected diverse data through interviews, observations, archival and media documents, and field notes. Findings identified five key themes: (a) perception of underdevelopment, (b) the Organizing Committee's institutional management of the global standard, (c) the Organizing Committee's role as a negotiator between the global standard and the locality, (d) resident perspectives on global standards and regulations, and (e) aspirations to globalize Daegwallyeong-myeon. Through this study, the authors advance the use of world-systems theory and expand the concept of grobalization in the context of sport megaevent management by discussing global-local configurations and local agents' desires to transform the community through Olympic-driven development and globalization.
AB - In this study, the authors sought to understand the influence of the Olympic Games on a host community's globalization and development using world-systems theory and theories of globalization (i.e., glocalization and grobalization). The host community for the 2018 PyeongChang Winter Olympics (Daegwallyeong-myeon in South Korea) was the focus of this investigation. Using a global ethnographic approach, the authors collected diverse data through interviews, observations, archival and media documents, and field notes. Findings identified five key themes: (a) perception of underdevelopment, (b) the Organizing Committee's institutional management of the global standard, (c) the Organizing Committee's role as a negotiator between the global standard and the locality, (d) resident perspectives on global standards and regulations, and (e) aspirations to globalize Daegwallyeong-myeon. Through this study, the authors advance the use of world-systems theory and expand the concept of grobalization in the context of sport megaevent management by discussing global-local configurations and local agents' desires to transform the community through Olympic-driven development and globalization.
KW - globalization
KW - mega sport event
KW - qualitative research
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U2 - 10.1123/jsm.2020-0380
DO - 10.1123/jsm.2020-0380
M3 - Article
AN - SCOPUS:85128859453
SN - 0888-4773
VL - 36
SP - 82
EP - 95
JO - Journal of Sport Management
JF - Journal of Sport Management
IS - 1
ER -