Understanding the Global-Local Nexus in the Context of the Olympic Games: Implications for Managing Community Development Through Sport Megaevents

Na Ri Shin, Jon Welty Peachey

Research output: Contribution to journalArticlepeer-review

Abstract

In this study, the authors sought to understand the influence of the Olympic Games on a host community's globalization and development using world-systems theory and theories of globalization (i.e., glocalization and grobalization). The host community for the 2018 PyeongChang Winter Olympics (Daegwallyeong-myeon in South Korea) was the focus of this investigation. Using a global ethnographic approach, the authors collected diverse data through interviews, observations, archival and media documents, and field notes. Findings identified five key themes: (a) perception of underdevelopment, (b) the Organizing Committee's institutional management of the global standard, (c) the Organizing Committee's role as a negotiator between the global standard and the locality, (d) resident perspectives on global standards and regulations, and (e) aspirations to globalize Daegwallyeong-myeon. Through this study, the authors advance the use of world-systems theory and expand the concept of grobalization in the context of sport megaevent management by discussing global-local configurations and local agents' desires to transform the community through Olympic-driven development and globalization.

Original languageEnglish (US)
Pages (from-to)82-95
Number of pages14
JournalJournal of Sport Management
Volume36
Issue number1
DOIs
StatePublished - Jan 2022

Keywords

  • globalization
  • mega sport event
  • qualitative research

ASJC Scopus subject areas

  • General Decision Sciences
  • Orthopedics and Sports Medicine
  • Physical Therapy, Sports Therapy and Rehabilitation
  • Organizational Behavior and Human Resource Management

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