Understanding the effects of endorsements in scientific crowdfunding

Sanorita Dey, Karrie Karahalios, Wai Tat Fu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Understanding the factors that persuade backers to donate to research projects has become increasingly important with the rising popularity of scientific crowdfunding. Although there are many similarities between enterprise and scientific crowdfunding, some factors differentiate these two forms of crowdfunding. One such factor is the use of endorsements. The endorsement helps backers gain trust based on expert opinions about the competency of the researchers and the usefulness of the projects. We analyzed 810 endorsements from scientific campaigns posted on Experiment.com and derived a taxonomy of topics discussed in the endorsements. A regression analysis revealed that when endorsers explained the skills of the campaign owners, the probability of success of the campaign improved; on the contrary, when endorsers reiterated the goal of the project, the campaign was less likely to succeed. We conclude with design implications formulated from our findings to better support scientific crowdfunding.

Original languageEnglish (US)
Title of host publicationCHI 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems
Subtitle of host publicationExplore, Innovate, Inspire
PublisherAssociation for Computing Machinery
Pages2376-2381
Number of pages6
ISBN (Electronic)9781450346559
DOIs
StatePublished - May 2 2017
Event2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2017 - Denver, United States
Duration: May 6 2017May 11 2017

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume2017-May

Other

Other2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2017
CountryUnited States
CityDenver
Period5/6/175/11/17

Keywords

  • Crowdfunding
  • Endorsement
  • Scientific crowdfunding

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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  • Cite this

    Dey, S., Karahalios, K., & Fu, W. T. (2017). Understanding the effects of endorsements in scientific crowdfunding. In CHI 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire (pp. 2376-2381). (Conference on Human Factors in Computing Systems - Proceedings; Vol. 2017-May). Association for Computing Machinery. https://doi.org/10.1145/3025453.3025763