Understanding technology adoption through system dynamics modeling: Implications for agribusiness management

Donna K. Fisher, Jonathan Norvell, Steven Sonka, Mark J. Nelson

Research output: Contribution to journalArticlepeer-review

Abstract

This work demonstrates the utility of sophisticated simulation tools in aiding agribusiness managers' decision making. The system dynamics model developed here provides insight into the use of such models to evaluate potential adoption rates and diffusion patterns of yield mapping and monitoring technologies. The model allows for comparative analyses of the possible effects of different profit assumptions on adoption and diffusion.

Original languageEnglish (US)
Pages (from-to)281-296
Number of pages16
JournalInternational Food and Agribusiness Management Review
Volume3
Issue number3
DOIs
StatePublished - 2000

ASJC Scopus subject areas

  • Food Science
  • Business and International Management

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