Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

Wencui Han; Raj Sharman; H. Raghav Rao

Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

Wencui Han, Raj Sharman, H. Raghav Rao

Business Administration

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

Original language	English (US)
State	Published - 2015
Event	2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States Duration: Dec 13 2015 → Dec 16 2015

Other

Other	2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015
Country/Territory	United States
City	Fort Worth
Period	12/13/15 → 12/16/15

Keywords

Emergency management
Location based service
Privacy/information privacy
Security

ASJC Scopus subject areas

Computer Science Applications
Statistics, Probability and Uncertainty
Library and Information Sciences
Applied Mathematics

Library availability

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Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model. / Han, Wencui; Sharman, Raj; Rao, H. Raghav.
2015. Paper presented at 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015, Fort Worth, United States.

Research output: Contribution to conference › Paper › peer-review

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abstract = "This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users{\textquoteright} intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.",

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author = "Wencui Han and Raj Sharman and Rao, {H. Raghav}",

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N2 - This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

AB - This paper adapts the privacy calculus model while considering the impact of informational trust and subjective norm, to investigate the factors impacting subscription switching behavior. The results of the study indicate that privacy concern, perceived benefits, and subjective norms significantly impact users’ intention to subscribe, while their intention to unsubscribe is significantly impacted by informational trust and privacy concern.

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Understanding Subscription Switching Behavior in the Context of Campus Emergency Notification Services: An Extended Privacy Calculus Model

Abstract

Other

Keywords

ASJC Scopus subject areas

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