Understanding identity presentation in medical crowdfunding

Jennifer G. Kim, Hwajung Hong, Karrie Karahalios

Research output: Chapter in Book/Report/Conference proceedingConference contribution


People desire to present themselves favorably to others. However, medical crowdfunding beneficiaries are often expected to present their dire medical conditions and financial straits to solicit financial support. To investigate how beneficiaries convey their situation on medical crowdfunding pages and how contributors perceive the presented information, we interviewed both medical crowdfunding beneficiaries and contributors. While beneficiaries emphasized the serious of their medical situations to signal their deservedness of support, contributor participants gave less attention to that content. Rather, they focused on their impression of the beneficiary's character formed by various features of contributions such as the contributor's names, messages, and shared pictures. These contribution features further signaled common connections between the beneficiary and contributors and each contributor's unique involvement in the beneficiary's medical journey. However, the contribution amount resulted in judgement about other contributors. We suggest design opportunities and challenges that apply these results to the design of medical crowdfunding interfaces.

Original languageEnglish (US)
Title of host publicationCHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationEngage with CHI
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450356206, 9781450356213
StatePublished - Apr 20 2018
Event2018 CHI Conference on Human Factors in Computing Systems, CHI 2018 - Montreal, Canada
Duration: Apr 21 2018Apr 26 2018

Publication series

NameConference on Human Factors in Computing Systems - Proceedings


Other2018 CHI Conference on Human Factors in Computing Systems, CHI 2018


  • Identity
  • Medical crowdfunding
  • Self-presentation

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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