Understanding how product attributes influence product categorization: Development and validation of fuzzy set-based measures of gradedness in product categories

Madhubalan Viswanathan, Terry L. Childers

Research output: Contribution to journalArticlepeer-review

Fingerprint Dive into the research topics of 'Understanding how product attributes influence product categorization: Development and validation of fuzzy set-based measures of gradedness in product categories'. Together they form a unique fingerprint.

Business & Economics