@inproceedings{0ad64282eaa147939ff87a5a91e0f15d,
title = "Understanding how digital gifing influences social interaction on live streams",
abstract = "Digital gifting in live streaming, in which viewers buy digital gifts to reward the streamers, was worth over $200 million in 2018 in China and its growth has been accelerating. This paper explores what motivates people to tip and how it impacts interactions between viewers and streamers. Through a survey, we identifed the main categories of viewers' tipping motivations. We found that viewers were motivated by the reciprocal acts of streamers, who would engage in various types of social interactions with tippers during the live streams. The styles of interactions and contents of live stream based on the tipping are diferently infuenced by the motivations of viewers and streamers. For example, viewers often tip large to attract attentions from the crowd or promote preferred live-streaming content. These fndings provide more knowledge on the social interaction in live streaming platforms.",
keywords = "Digital gift, Donate, Gift-giving, Live stream, Streamer, Tipping, Viewer",
author = "Lee, {Yi Chieh} and Yen, {Chi Hsien} and Dennis Wang and Fu, {Wai Tat}",
note = "Publisher Copyright: {\textcopyright} 2019 Association for Computing Machinery.; 21st International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2019 ; Conference date: 01-10-2019 Through 04-10-2019",
year = "2019",
month = oct,
day = "1",
doi = "10.1145/3338286.3340144",
language = "English (US)",
series = "Proceedings of the 21st International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2019",
publisher = "Association for Computing Machinery",
booktitle = "Proceedings of the 21st International Conference on Human-Computer Interaction with Mobile Devices and Services, MobileHCI 2019",
address = "United States",
}