Understand the role of hybrid-level country of origin in consumers' product evaluations

Yupin Patara, Kent B. Monroe

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)1049-1051
Number of pages3
JournalAdvances in Consumer Research
Volume36
StatePublished - Dec 1 2009

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing

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