Understand the role of hybrid-level country of origin in consumers' product evaluations

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	1049-1051
Number of pages	3
Journal	Advances in Consumer Research
Volume	36
State	Published - 2009

ASJC Scopus subject areas

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title = "Understand the role of hybrid-level country of origin in consumers' product evaluations",

author = "Yupin Patara and Monroe, {Kent B.}",

year = "2009",

language = "English (US)",

volume = "36",

pages = "1049--1051",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}

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T1 - Understand the role of hybrid-level country of origin in consumers' product evaluations

AU - Patara, Yupin

AU - Monroe, Kent B.

PY - 2009

Y1 - 2009

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M3 - Article

AN - SCOPUS:80052843065

SN - 0098-9258

VL - 36

SP - 1049

EP - 1051

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -