Abstract
Franchising carries many advantages for hospitality chains and unit owners, but maintaining appropriate advertising levels may not be one of them.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 64-71 |
| Number of pages | 8 |
| Journal | Cornell Hotel and Restaurant Administration Quarterly |
| Volume | 43 |
| Issue number | 2 |
| DOIs | |
| State | Published - Apr 2002 |
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
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