Undermarketed! Why some operators short themselves on advertising

Steven C. Michael

doi:10.1016/S0010-8804(02)80032-5

Undermarketed! Why some operators short themselves on advertising

Steven C. Michael

Business Administration

Research output: Contribution to journal › Article › peer-review

Abstract

Franchising carries many advantages for hospitality chains and unit owners, but maintaining appropriate advertising levels may not be one of them.

Original language	English (US)
Pages (from-to)	64-71
Number of pages	8
Journal	Cornell Hotel and Restaurant Administration Quarterly
Volume	43
Issue number	2
DOIs	https://doi.org/10.1016/S0010-8804(02)80032-5
State	Published - Apr 2002

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

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10.1016/S0010-8804(02)80032-5

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Undermarketed! Why some operators short themselves on advertising

Abstract

ASJC Scopus subject areas

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