Trust me, I'm an expert: Trust, homophily and expertise in MMOs

Muhammad Aurangzeb Ahmad, Iftekhar Ahmed, Jaideep Srivastava, Marshall Scott Poole

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Trust is a ubiquitous phenomenon in social networks and people trust one another for a variety of reasons. In this paper we study the problem of trust in massively multiplayer online games (MMOs) with respect to homophily and expertise. We prose a topology of homophily in MMOs based on the literature on homophily and domain knowledge of MMOs. Our results show that while there is some mapping between homophily in MMOs and the theories of homophily in the offline world, the mapping is not complete. Only ascribed homophily and value homophily is observed in the trust network, while other types of homophilies are conspicuously absent. We observed that the trust network exhibits many properties which are not observed in most other social networks. Based on our observations we propose a generative model for trust networks in MMOs.

Original languageEnglish (US)
Title of host publicationProceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011
Pages882-887
Number of pages6
DOIs
StatePublished - Dec 1 2011
Event2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011 - Boston, MA, United States
Duration: Oct 9 2011Oct 11 2011

Publication series

NameProceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011

Other

Other2011 IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2011 and 2011 IEEE International Conference on Social Computing, SocialCom 2011
CountryUnited States
CityBoston, MA
Period10/9/1110/11/11

Keywords

  • Experts
  • Homophily
  • Trust in social networks

ASJC Scopus subject areas

  • Hardware and Architecture
  • Safety, Risk, Reliability and Quality

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  • Cite this

    Ahmad, M. A., Ahmed, I., Srivastava, J., & Poole, M. S. (2011). Trust me, I'm an expert: Trust, homophily and expertise in MMOs. In Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011 (pp. 882-887). [6113234] (Proceedings - 2011 IEEE International Conference on Privacy, Security, Risk and Trust and IEEE International Conference on Social Computing, PASSAT/SocialCom 2011). https://doi.org/10.1109/PASSAT/SocialCom.2011.207