Trust and recall of information across varying degrees of title-visualization misalignment

Ha Kyung Kong, Zhicheng Liu, Karrie Karahalios

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Visualizations are emerging as a means of spreading digital misinformation. Prior work has shown that visualization interpretation can be manipulated through slanted titles that favor only one side of the visual story, yet people still think the visualization is impartial. In this work, we study whether such effects continue to exist when titles and visualizations exhibit greater degrees of misalignment: titles whose message differs from the visually cued message in the visualization, and titles whose message contradicts the visualization. We found that although titles with a contradictory slant triggered more people to identify bias compared to titles with a miscued slant, visualizations were persistently perceived as impartial by the majority. Further, people’s recall of the visualization’s message more frequently aligned with the titles than the visualization. Based on these results, we discuss the potential of leveraging textual components to detect and combat visual-based misinformation with text-based slants.

Original languageEnglish (US)
Title of host publicationCHI 2019 - Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450359702
DOIs
StatePublished - May 2 2019
Externally publishedYes
Event2019 CHI Conference on Human Factors in Computing Systems, CHI 2019 - Glasgow, United Kingdom
Duration: May 4 2019May 9 2019

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2019 CHI Conference on Human Factors in Computing Systems, CHI 2019
CountryUnited Kingdom
CityGlasgow
Period5/4/195/9/19

Keywords

  • Confirmation bias
  • Misinformation
  • Visualization title

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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