Trolling here, there, and everywhere: Perceptions of trolling behaviors in context

Online trolling has become increasingly prevalent and visible in online communities. Perceptions of and reactions to trolling behaviors varies significantly from one community to another, as trolling behaviors are contextual and vary across platforms and communities. Through an examination of seven trolling scenarios, this article intends to answer the following questions: how do trolling behaviors differ across contexts; how do perceptions of trolling differ from case to case; and what aspects of context of trolling are perceived to be important by the public? Based on focus groups and interview data, we discuss the ways in which community norms and demographics, technological features of platforms, and community boundaries are perceived to impact trolling behaviors. Two major contributions of the study include a codebook to support future analysis of trolling and formal concept analysis surrounding contextual perceptions of trolling.