Trolling here, there, and everywhere: Perceptions of trolling behaviors in context

Madelyn Sanfilippo, Shengnan Yang, Pnina Fichman

Research output: Contribution to journalArticlepeer-review


Online trolling has become increasingly prevalent and visible in online communities. Perceptions of and reactions to trolling behaviors varies significantly from one community to another, as trolling behaviors are contextual and vary across platforms and communities. Through an examination of seven trolling scenarios, this article intends to answer the following questions: how do trolling behaviors differ across contexts; how do perceptions of trolling differ from case to case; and what aspects of context of trolling are perceived to be important by the public? Based on focus groups and interview data, we discuss the ways in which community norms and demographics, technological features of platforms, and community boundaries are perceived to impact trolling behaviors. Two major contributions of the study include a codebook to support future analysis of trolling and formal concept analysis surrounding contextual perceptions of trolling.

Original languageEnglish (US)
Pages (from-to)2313-2327
Number of pages15
JournalJournal of the Association for Information Science and Technology
Issue number10
StatePublished - Oct 2017
Externally publishedYes

ASJC Scopus subject areas

  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Library and Information Sciences


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