TRANSITIONING TO A DIGITAL WORLD

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	1-11
Number of pages	11
Journal	Review of Marketing Research
Volume	16
DOIs	https://doi.org/10.1108/S1548-643520190000016001
State	Published - 2019

ASJC Scopus subject areas

@article{9088fcdc6ea7434da177db0b0d3fd269,

title = "TRANSITIONING TO A DIGITAL WORLD",

author = "Malter, {Alan J.} and Aric Rindfleisch",

year = "2019",

doi = "10.1108/S1548-643520190000016001",

language = "English (US)",

volume = "16",

pages = "1--11",

journal = "Review of Marketing Research",

issn = "1548-6435",

publisher = "Emerald Group Publishing Ltd.",

}

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AU - Malter, Alan J.

AU - Rindfleisch, Aric

PY - 2019

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DO - 10.1108/S1548-643520190000016001

M3 - Article

AN - SCOPUS:85103345489

VL - 16

SP - 1

EP - 11

JO - Review of Marketing Research

JF - Review of Marketing Research

SN - 1548-6435

ER -