TRANSITIONING TO A DIGITAL WORLD

Alan J. Malter, Aric Rindfleisch

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)1-11
Number of pages11
JournalReview of Marketing Research
Volume16
DOIs
StatePublished - 2019

ASJC Scopus subject areas

  • Marketing

Cite this