Transitioning to a Digital World

Alan J. Malter, Aric Rindfleisch

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMarketing in a Digital World
EditorsAric Rindfleisch, Alan J Malter
PublisherEmerald Group Publishing Ltd.
Number of pages11
ISBN (Electronic)9781787563391
ISBN (Print)9781787563407
StatePublished - Sep 19 2019

Publication series

NameReview of Marketing Research
ISSN (Print)1548-6435

ASJC Scopus subject areas

  • Marketing

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