Research output per year
Research output per year
Alan J. Malter, Aric Rindfleisch
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English (US) |
---|---|
Title of host publication | Marketing in a Digital World |
Editors | Aric Rindfleisch, Alan J Malter |
Publisher | Emerald Group Publishing Ltd. |
Pages | 1-11 |
Number of pages | 11 |
ISBN (Electronic) | 9781787563391 |
ISBN (Print) | 9781787563407 |
DOIs | |
State | Published - Sep 19 2019 |
Name | Review of Marketing Research |
---|---|
Volume | 16 |
ISSN (Print) | 1548-6435 |
Research output: Book/Report/Conference proceeding › Book