Original language | English (US) |
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Pages (from-to) | 506-509 |
Number of pages | 4 |
Journal | Journal of Retailing |
Volume | 85 |
Issue number | 4 |
DOIs | |
State | Published - Dec 2009 |
Keywords
- Retail Promotion
- Retail history, Retail customer segmentation
- Retail store choice
ASJC Scopus subject areas
- Marketing