Abstract
Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers' ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers' mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.
| Original language | English (US) |
|---|---|
| Title of host publication | Proceedings of the Human Factors and Ergonomics Society Annual Meeting |
| Pages | 1762-1765 |
| Number of pages | 4 |
| Volume | 54 |
| DOIs | |
| State | Published - 2010 |
| Event | 54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010 - San Francisco, CA, United States Duration: Sep 27 2010 → Oct 1 2010 |
Other
| Other | 54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010 |
|---|---|
| Country | United States |
| City | San Francisco, CA |
| Period | 9/27/10 → 10/1/10 |
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Keywords
- Affective design
- Aging
- Hedonomics
- Product design
- Visual communication
ASJC Scopus subject areas
- Human Factors and Ergonomics
Cite this
Transgenerational communication through affective imagery in mood boards. / Yamani, Yusuke; McCarley, Jason S.; McDonagh, Deana C.
Proceedings of the Human Factors and Ergonomics Society Annual Meeting. Vol. 54 2010. p. 1762-1765.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - Transgenerational communication through affective imagery in mood boards
AU - Yamani, Yusuke
AU - McCarley, Jason S.
AU - McDonagh, Deana C
PY - 2010
Y1 - 2010
N2 - Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers' ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers' mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.
AB - Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers' ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers' mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.
KW - Affective design
KW - Aging
KW - Hedonomics
KW - Product design
KW - Visual communication
UR - http://www.scopus.com/inward/record.url?scp=79953126525&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79953126525&partnerID=8YFLogxK
U2 - 10.1177/154193121005402004
DO - 10.1177/154193121005402004
M3 - Conference contribution
AN - SCOPUS:79953126525
SN - 9781617820885
VL - 54
SP - 1762
EP - 1765
BT - Proceedings of the Human Factors and Ergonomics Society Annual Meeting
ER -