Transgenerational communication through affective imagery in mood boards

Yusuke Yamani, Jason S. McCarley, Deana McDonagh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Hedonomic design aims to make products not just easy to use, but pleasurable. Toward this goal, designers often use mood boards of abstract visual images to represent the aesthetic and affective response they would like their designs to evoke. We studied the effect of aging on viewers' ability to understand the meanings of abstract images selected by designers to express specific affective concepts. Young adult and older adult participants made visual judgment on the affective images. Data showed no age-related differences in the judgment accuracy. Results suggest that elderly adults can extract emotional meanings from young designers' mood boards as well as do young adults, and that affective product semantics may communicate similar meanings to users of different age group.

Original languageEnglish (US)
Title of host publicationProceedings of the Human Factors and Ergonomics Society Annual Meeting
Pages1762-1765
Number of pages4
Volume54
DOIs
StatePublished - Dec 1 2010
Event54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010 - San Francisco, CA, United States
Duration: Sep 27 2010Oct 1 2010

Publication series

NameProceedings of the Human Factors and Ergonomics Society
Volume3
ISSN (Print)1071-1813

Other

Other54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010
CountryUnited States
CitySan Francisco, CA
Period9/27/1010/1/10

Keywords

  • Affective design
  • Aging
  • Hedonomics
  • Product design
  • Visual communication

ASJC Scopus subject areas

  • Human Factors and Ergonomics

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  • Cite this

    Yamani, Y., McCarley, J. S., & McDonagh, D. (2010). Transgenerational communication through affective imagery in mood boards. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 54, pp. 1762-1765). (Proceedings of the Human Factors and Ergonomics Society; Vol. 3). https://doi.org/10.1177/154193121005402004