Transformative Sport Service Research: Linking Sport Services With Well-Being

Yuhei Inoue, Mikihiro Sato, Kevin Filo

Research output: Contribution to journalArticlepeer-review


The performance of sport organizations has been traditionally examined from the perspective of attaining strategic and operational goals (e.g., profitability, sporting performance). However, contemporary examples point to a need to expand sport organizations’ goals through consideration of their contributions to well-being outcomes. The current special issue addresses this need by advancing the theoretical and empirical understanding of transformative sport service research (TSSR), which seeks to understand how personal and collective well-being can be improved through a range of services offered in the sport industry. This introduction article clarifies the scope of TSSR scholarship and then provides a synthesis of findings and implications from the eight articles included in the special issue. The overview concludes with a call for collective efforts to establish a focused body of knowledge that leads sport organizations to integrate the goal of optimizing consumer and employee well-being into the core of their operations.
Original languageEnglish (US)
Pages (from-to)285-290
Number of pages6
JournalJournal of Sport Management
Issue number4
StatePublished - Jul 1 2020
Externally publishedYes


  • happiness
  • TSSR
  • transformative service research
  • transformative consumer research
  • health
  • Happiness
  • Health
  • Transformative consumer research
  • Transformative service research

ASJC Scopus subject areas

  • Physical Therapy, Sports Therapy and Rehabilitation
  • General Decision Sciences
  • Organizational Behavior and Human Resource Management
  • Orthopedics and Sports Medicine


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