Abstract
Technology is an important strategic asset for hospitality organizations to improve organizational performance and strategic competitiveness. However, adoption and diffusion of technology are complex processes, which are affected by a number of internal and external factors. As a result, understanding the factors affecting a hospitality organization's technology adoption behavior is of paramount importance to both practitioners and academia. This study proposes a model that describes the process of technology adoption in hospitality organizations. Specifically, two modifications of the existing Technology Acceptance Model (TAM) have been proposed in order to capture the adoption behavior at the organizational level.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 560-573 |
| Number of pages | 14 |
| Journal | International Journal of Hospitality Management |
| Volume | 26 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2007 |
| Externally published | Yes |
Keywords
- Hospitality organization
- Technology acceptance model
- Technology adoption
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management