Towards a theoretical model of technology adoption in hospitality organizations

Youcheng Wang, William Qualls

Research output: Contribution to journalArticlepeer-review


Technology is an important strategic asset for hospitality organizations to improve organizational performance and strategic competitiveness. However, adoption and diffusion of technology are complex processes, which are affected by a number of internal and external factors. As a result, understanding the factors affecting a hospitality organization's technology adoption behavior is of paramount importance to both practitioners and academia. This study proposes a model that describes the process of technology adoption in hospitality organizations. Specifically, two modifications of the existing Technology Acceptance Model (TAM) have been proposed in order to capture the adoption behavior at the organizational level.

Original languageEnglish (US)
Pages (from-to)560-573
Number of pages14
JournalInternational Journal of Hospitality Management
Issue number3
StatePublished - Sep 2007
Externally publishedYes


  • Hospitality organization
  • Technology acceptance model
  • Technology adoption

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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