Toward a cultural-sensitive image tagging interface

Wei Dong, Wai Tat Fu

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Do people from different cultures tag digital images differently? The current study examined the relationship between the position and content of tags for digital images created by participants from two cultural groups (European Americans and Chinese). In line with previous findings on cultural differences in attentional patterns, we found cultural differences in the order of the parts of images people chose to tag. European Americans tended to tag main objects first, and tag background objects and overall properties in the images later; in contrast, Chinese tended to tag the overall properties first, and tag the main and background objects later. Based on findings of the current study, we discuss implications on developing a cultural-sensitive algorithm to facilitate the tagging and search process of digital media and data-mining tools to identify user profiles based on their cultural origins.

Original languageEnglish (US)
Title of host publicationIUI 2010 - Proceedings of the 14th ACM International Conference on Intelligent User Interfaces
Number of pages4
StatePublished - Apr 26 2010
Event14th ACM International Conference on Intelligent User Interfaces, IUI 2010 - Hong Kong, China
Duration: Feb 7 2010Feb 10 2010

Publication series

NameInternational Conference on Intelligent User Interfaces, Proceedings IUI


Other14th ACM International Conference on Intelligent User Interfaces, IUI 2010
CityHong Kong


  • Algorithm
  • Annotation
  • Attention
  • Cultural difference
  • Image tagging
  • Perception
  • Tagging

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction


Dive into the research topics of 'Toward a cultural-sensitive image tagging interface'. Together they form a unique fingerprint.

Cite this