Tourist self-presentation and diet regulations

Shangzhi Qiu, Liping Cai, Xinran Lehto, Zhuowei Huang, Susan Gordon, William Gartner

Research output: Contribution to journalArticlepeer-review


This study examines tourists' dietary behavioral changes associated with how they are concerned with self-presentation. A within-subject mediation analysis reveals that tourists' self-presentational concerns can influence their diet regulations. Such concerns tend to be lower in the destination environment than in the familiar home setting. Thus, tourists at their destinations engage less frequently in diet regulations for self-presentational purposes. Key findings suggest that, although the effects of tourism on health are multifaceted, the products and services offered by hospitality organizations and businesses in the tourism system may negatively affect tourists' health owing to the relief of diet regulation and other health-related self-presentational concerns that are strongly present at home.

Original languageEnglish (US)
Article number100705
JournalTourism Management Perspectives
StatePublished - Jul 2020


  • Diet regulations
  • Self-presentational concern
  • Tourism and health
  • Tourist behavior

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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