TY - JOUR
T1 - Tonight's top story
T2 - Commercial content in television news
AU - Wood, Michelle L.M.
AU - Nelson, Michelle R.
AU - Cho, Jaeho
AU - Yaros, Ronald A.
PY - 2004
Y1 - 2004
N2 - While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two commercial practices: unpaid brand/company content and cross-promotion with other station shows and services. The content analysis confirms that a substantial amount of commercial content exists; however, programs differ greatly in the amount and types of commercial content featured. Local news programs were found to have significantly more commercial content than their national counterparts.
AB - While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two commercial practices: unpaid brand/company content and cross-promotion with other station shows and services. The content analysis confirms that a substantial amount of commercial content exists; however, programs differ greatly in the amount and types of commercial content featured. Local news programs were found to have significantly more commercial content than their national counterparts.
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U2 - 10.1177/107769900408100406
DO - 10.1177/107769900408100406
M3 - Review article
AN - SCOPUS:16344362543
SN - 1077-6990
VL - 81
SP - 807
EP - 822
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 4
ER -