Tip me! tipping is changing social interactions on live streams in China

Yi Chieh Lee, Chi Hsien Yen, Jung Tai King, Wai Tat Fu, Po Tsung Chiu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Live streaming is a proliferating social media generating special social interactions on the platforms especially in China. For example, tipping in live streaming, in which viewers buy virtual gifts to reward the streamers. This paper explores people’s tipping behaviors and how it impacts interactions between viewers and streamers. We analyzed 12 videos of live streams by labeling the viewer-streamer interactions, and found that viewers were motivated by the reciprocal acts of streamers. Furthermore, we interviewed 5 streamers to understand their motivations behind the viewer-streamer interactions. Our future study would investigate tipping motivations from the viewers’ perspective.

Original languageEnglish (US)
Title of host publicationCHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationEngage with CHI
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450356206, 9781450356213
DOIs
StatePublished - Apr 20 2018
Event2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018 - Montreal, Canada
Duration: Apr 21 2018Apr 26 2018

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
Volume2018-April

Other

Other2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018
Country/TerritoryCanada
CityMontreal
Period4/21/184/26/18

Keywords

  • Live streaming
  • Social media
  • Tipping
  • Video

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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