Abstract
Thinking and reasoning enter into the practice of business in limitless ways. Basic and applied cognition researchers stand to gain by increasing their awareness of each other's work. To foster interaction, this chapter provides an introduction to applied cognitive research in the main areas of business academia, which collectively map out a large range of business practice: consumer behavior within marketing, organizational behavior within management, management science within operations, behavioral finance within finance, and behavioral accounting within accounting.
Original language | English (US) |
---|---|
Title of host publication | The Oxford Handbook of Thinking and Reasoning |
Publisher | Oxford University Press |
ISBN (Electronic) | 9780199968718 |
ISBN (Print) | 9780199734689 |
DOIs | |
State | Published - Nov 21 2012 |
Keywords
- Behavioral accounting
- Behavioral finance
- Business
- Cognition
- Consumer behavior
- Management science
- Organizational behavior
ASJC Scopus subject areas
- General Psychology