Thinking in Business

Research output: Chapter in Book/Report/Conference proceedingChapter


Thinking and reasoning enter into the practice of business in limitless ways. Basic and applied cognition researchers stand to gain by increasing their awareness of each other's work. To foster interaction, this chapter provides an introduction to applied cognitive research in the main areas of business academia, which collectively map out a large range of business practice: consumer behavior within marketing, organizational behavior within management, management science within operations, behavioral finance within finance, and behavioral accounting within accounting.

Original languageEnglish (US)
Title of host publicationThe Oxford Handbook of Thinking and Reasoning
PublisherOxford University Press
ISBN (Electronic)9780199968718
ISBN (Print)9780199734689
StatePublished - Nov 21 2012


  • Behavioral accounting
  • Behavioral finance
  • Business
  • Cognition
  • Consumer behavior
  • Management science
  • Organizational behavior

ASJC Scopus subject areas

  • General Psychology


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