The wisdom of social multimedia: Using Flickr for prediction and forecast

Xin Jin, Andrew Gallagher, Liangliang Cao, Jiebo Luo, Jiawei Han

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Social multimedia hosting and sharing websites, such as Flickr, Facebook, Youtube, Picasa, ImageShack and Photobucket, are increasingly popular around the globe. A major trend in the current studies on social multimedia is using the social media sites as a source of huge amount of labeled data for solving large scale computer science problems in computer vision, data mining and multimedia. In this paper, we take a new path to explore the global trends and sentiments that can be drawn by analyzing the sharing patterns of uploaded and downloaded social multimedia. In a sense, each time an image or video is uploaded or viewed, it constitutes an implicit vote for (or against) the subject of the image. This vote carries along with it a rich set of associated data including time and (often) location information. By aggregating such votes across millions of Internet users, we reveal the wisdom that is embedded in social multimedia sites for social science applications such as politics, economics, and marketing. We believe that our work opens a brand new arena for the multimedia research community with a potentially big impact on society and social sciences.

Original languageEnglish (US)
Title of host publicationMM'10 - Proceedings of the ACM Multimedia 2010 International Conference
Pages1235-1244
Number of pages10
DOIs
StatePublished - 2010
Event18th ACM International Conference on Multimedia ACM Multimedia 2010, MM'10 - Firenze, Italy
Duration: Oct 25 2010Oct 29 2010

Publication series

NameMM'10 - Proceedings of the ACM Multimedia 2010 International Conference

Other

Other18th ACM International Conference on Multimedia ACM Multimedia 2010, MM'10
CountryItaly
CityFirenze
Period10/25/1010/29/10

Keywords

  • economics
  • marketing
  • politics
  • prediction
  • social multimedia

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Computer Vision and Pattern Recognition
  • Human-Computer Interaction
  • Software

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