The utilization of critical incident technique to examine Chinese Tourists' cruising motivations and constraints

The cruise industry is witnessing a dramatic boom in China, yet little is known about Chinese cruise tourists. This study examined Chinese tourists' cruising motivations and constraints using critical incident technique. Results revealed Chinese tourists were most motivated by new/novel/special experiences, comfortableness/relaxation, and view/proximity to the sea, and most constrained by time constraints, safety concerns, seasickness, and financial constraints. Differences in cruising images among incident groups were investigated. Based on the characteristics found among the incident groups, practical implications were suggested.