The use of intuition during scenario building activities in design projects

Priscilla Ferronato, Stan Ruecker, Celso Scaletsky

Research output: Contribution to journalArticlepeer-review


This paper presents the results of a master ́s thesis that aimed to provide a better understanding of the use of intuition during scenario building activities. The research assumes that design projects can be considered a process of knowledge creation. A special kind of knowledge refers to scenario building activities, which can be characterized as a space for strategic conversations. Protocols have been conducted to analyze collected data during scenario building activities. After the collection process, data was analyzed through linkographics, in which the use of intuition was identified in design moves. The results show that the use of the intuition in scenario building relates to the ability of the designers to transform their procedures in immediate and experimental ways, emerging through associative and holistic connections. Intuition, therefore, is perceived as a project resource, a source of information used in approaching the unknown.

Original languageEnglish (US)
Pages (from-to)S4575-S4583
JournalDesign Journal
Issue numbersup1
StatePublished - Jul 28 2017


  • Intuition
  • Linkography
  • Scenario Building
  • Strategic Design

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Computer Graphics and Computer-Aided Design


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